Fri 5 Jan 2007
Where is IBOC heading, anyhow?
Posted by Ted under Business, IBOC, Regulatory, Technical
No Comments
A recent article about the rollout of HD Radio in FMQB by Paul Marszalek points out some of the good things, and some big pitfalls that may be ahead for terrestrial radio in the USA.
Although IBOC radio was not the best choice for terrestrial broadcasters, with its exclusive focus on retaining the entitlement of incumbent broadcasters to the exclusion of all other considerations. Unfortunately, that choice required squeezing of ten pounds of s**It into a five pound bag.
We can look back as much as we want, but we are where we are. There was no concept of how streaming, podcasts, 802.11 radio and cellphone stations would dilute the terrestrial franchise at that time.
We need to understand that IBOC hybrid HD Radio is a TRANSITIONAL technology. In ten years, if we play our cards right, there will be no analog radio, and we can have THREE programs on an FM license and one CD quality stereo or one “FM quality†a number of voice quality programs on an AM license. All this can be achieved with NO adjacent channel interference. (more…)
