Arbitron and Edison Media Research have conducted a study on the impact of alternate radio-like delivery methods, such as:Â iPods, audio streaming, etc. You can download the report here.
- The report finds: Internet radio listening has increased 50% in the last year
- Internet radio reaches 19% of 18-34’s weekly
- Both XM and Sirius are recognized by more than 60% of the public
- Satellite listeners are an upscale audienc: 27% have incomes over $100k
- There is confusion between podcasting, internet radio and downloadable music
- More than half of those who have listened to podcasts are under 35, and 20% under 17
- Interest in HD radio is up: 8% very interested, and 27% more are somewhat interested
- Most people report the desired price point for an HD receiver at $50 to $100
- 77% of listeners report that they expect to listen to the same amount of AM and FM radio as they do now
- Digital radio users have not decreased the amount of time they spend listening to AM and FM radio